Apple has announced a major upgrade to its artificial intelligence capabilities, introducing a significantly smarter version of Siri along with a suite of new AI-powered features across its devices. The announcement marks one of Apple’s biggest pushes into AI yet, as the company looks to compete with rivals who have been rapidly advancing their own AI assistants.
The upgraded Siri is designed to better understand natural language, handle more complex multi-step requests, and provide more personalized responses based on a user’s device activity and preferences. Apple says the improvements focus heavily on privacy, with much of the AI processing happening directly on the device rather than in the cloud.
Beyond Siri, the new AI features extend across Apple’s ecosystem, including smarter photo organization, improved writing assistance tools, and enhanced search capabilities that allow users to find information across their apps and files more intuitively.